UTM Link Builder
Campaign URL Builder Tool
Add UTM tracking parameters to any URL so you can measure marketing campaigns in your analytics.
About UTM Parameters
UTM (Urchin Tracking Module) parameters are tags added to the end of a URL that tell analytics tools where traffic came from. When a visitor clicks a tagged link, the utm_source, utm_medium, and utm_campaign values are recorded, allowing you to attribute traffic and conversions to specific campaigns.
Source, medium, and campaign are the most important parameters; term and content are optional and typically used for paid search keywords and A/B testing different link variations. Keep your naming consistent (lowercase, no spaces) so your reports stay clean and easy to compare.
